"Take off your trousers! It's for a good cause!" This was the scene in a Copenhagen juice bar recently...
It is - selvfølgelig - part of a campaign to encourage the young (and not so young) to donate their old clothes for recycling, and so help the work of the Danish Red Cross.
Hmmmm. So, on Tuesday 5 November, you might want to make sure you're wearing two pairs of trousers when you leave the house? ;)
And remember that you can donate your old togs all year round at your local Red Cross recycling container or charity shop - find your nearest one here.