It's (Danish) fashion, daaaarling!

Copenhagen Fashion Week - the largest fashion event in the north – is well underway. Though, to be honest, if it weren’t for the intensive media coverage, Herr and Fru Danmark (and myself) would be completely unawares ;)

These are a few of my favourite things...
These are a few of my favourite things...

So, no, I’m not a dedicated follower of fashion. But, hey, I do like to shop! And I ♥ all the Danish and Swedish brands. If you happen to be in downtown Copenhagen, here’s a rundown of the stores that are worth a second glance:

HIGH STREET - these brands are a treasure trove of affordable, full-on-fashion items. And great basics. And just because they’re cheap doesn’t necessarily mean poor quality… I’m still wearing items from Vero Moda and H&M which have been in my wardrobe for over a decade!


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MID-PRICE – here you’ll find great design at reasonable prices. The most bang for your buck.

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DESIGNER – quality garments, classic style, wardrobe classics. We are, selvfølgelig, talking big bucks. But you can pick up bargains when prices are slashed at sale time – usually by 50%, sometimes more. Which is usually post-Christmas/January and end of June/July.

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And if all of that sounds just too much like hard work, then I can thoroughly recommend Denmark’s oldest department store Magasin. Where they have most of the above-mentioned brands under one convenient roof. And a free Personal Shopper service to boot!

Happy shopping, fashionistas!

Diane :)

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